Client
Cityboard
Task

I was responsible to create new logo and brand assets for the Cityboard Media. With the team and a lot of consultation, the new logo was born.
After that, I created a brand book and offline and online assets.

Scope
Rebranding
Art Direction
Logo

We had the task to refresh’s old logo to something new and fresh. Old version was used more than 10 years and during the time becomes old-fashion. The company felt the need to change and refreshing the logo was a good start. With the team, I created a new version of the logo that’s following current trends.

Color

Basic color is a gradient built from blue to red.
Gradient has only one direction, what should be used in all materials.

Brand book

Brand book includes all essential rules, what is allowed and what don’t and the main look of printable and online materials.