Task
Komandor is one of Poland’s largest wardrobe producers. I was responsible for refreshing the company’s social media presence, which involved implementing visual updates to reflect the brand’s modern image.
Scope
Art Direction
Label design
The project that I created was minimalistic and clean. The graphics and videos were aimed at reaching people in their 30s and 40s who are looking for quality products.
The design was intended to be modern yet simple, ensuring clarity for the target audience. It incorporated sleek visuals and straightforward messaging to appeal to the demographic’s preferences.
Additionally, the choice of calm and relaxing music enhanced the reception of the graphics.
This combination aimed to create a positive and engaging experience for viewers, fostering a deeper connection with the product.