Nadin
Task
Nadin parts is the new child of the Nadin Group. Their main part of interest is selling the mechanics parts. They needed to create the logo for the brand, who is following the modern and minimalistic style.
Scope
Rebranding
Art Direction
Art Direction
Logo
I was responsible for creation of the company logo. It had to be modern and minimalistic as much as it is possible. Without any unnecessary elements. The colors that I chose is blue because it is related with confidence and professionalism.
COBALT BLUE
CMYK 100 79 0 39
RGB 11 41 116
BLUE
CMYK 88 64 3 0
RGB 44 91 164
OCEAN BLUE
CMYK 100 88 43 45
RGB 27 38 69
GRAY
CMYK 12 8 9 0
RGB 230 230 230
BLACK
CMYK 0 0 100
RGB 0 0 0
WHITE
CMYK 0 0 0 0
RGB 255 255 255
Brand book
I created a brand book who is related to the company key message. That means simple and minimalism.
Brand book includes all important points such as, logo description, do and don’t’s, font and color. I also created dedicated materials like offline and online assets.
Power point template
Additional element such as PowerPoint presentation layout and mailing layout was related with company message.
The biggest goal was to create a simple and functional layout. The client should use it without any problem.
Social Media
